It’s time to adjust the way we see our business, and to accept that we are essential cogs of The Joy Economy.
To be more successful we must create more joy.

Take every path that leads to joy,

and guests will keep returning!

Launching September 13th at booth 732
IAAPA Expo Europe 2022

Register to hold your spot now and hear Michael Jungen explain how refocusing on joy advances innovation, creates happier employees and drives rave reviews!

Why is JOY our industry‘s essential mission?

Joy is more than a thrilling ride.
Joy is the complete reflection of an experience, and each moment  contributes.

How do we optimize each interaction, all the “in-between” moments, to enhance guests’ emotional connection with a venue?

How do you measure joy and why should this be your central metric and mission?


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Michael Jungen. President of Vantage

Introducing the speaker:

“I have a vision of success for our industry: we must strive for the purest, simplest, and most powerful joyful emotional responses for the simple reason that if we do, everything else takes care of itself.

Join me on this journey and together we will take the term “experience” to another level where the entire chain of stakeholders and shareholders wins.”


September 13th at IAAPA Expo Europe 2022
Booth #732