Creating a frictionless experience for guests is a top priority for every operator, particularly regarding queues, ticketing, and payments. Our data reveals that guests spend only 5% of their time on attractions, meaning the other 95% is spent on other activities within the venue. Therefore, it is crucial to create a more convenient experience during this time. By addressing these pain points, guests can enjoy their visit more fully, leading to increased spending and ultimately resulting in the 5-star reviews your venue deserves. We have products for the 3 main drivers of this industry. Find more here.
Welcome to Vantage Help Center
Guest experience challenges
Yes, Vantage offers two core products that create loyalty programs for partners in various venues, such as water parks, theme parks, FECs, zoos, aquariums, hotels, and resorts. Learn more about our MyPerks program here.
Vantage has several components that help your park become more personalized to each and every guest. From MyRide, where guests can set preferences that are used to cater unique attraction experiences to MyPerks where guests are rewarded for engaging with experiences that are important to them in your venue, the Vantage platform allows for a wide range of personalization that makes the park feel catered to each and every guest. Share your challenges with our team of experts, and together we’ll uncover the best solutions!
Vantage includes the GuestVue mobile experience as part of many components. GuestVue can be either a downloadable app from the Google Play or Apple App Stores or a dedicated mobile website accessible on a user’s browser. When the Vantage SmartStart component is chosen, queue times are accessible within the GuestVue mobile experience. This same information can be placed on wait time signs as well as dashboards and on your website based on your business rules.
Through the Vantage Location Services components, parents/guardians can easily find their parties using the GuestVue mobile experience. Lost children can also reach out to any staff member who can scan the child’s Smartband or other media to see where their party is around the venue.
At the heart of the Vantage platform, interactions drive events that can be used to create magical experiences. Vantage has optional components such as SmartPlay that enables digital games to be played on-site within the venue as well as at home to keep the guest engagement alive. But, that’s not the only way to engage with your venue using Vantage. MyCart, our e-commerce solution, offers incredible convenience for your guests throughout their journey at your venue. With customizable business rules and configurations, it seamlessly integrates with the Vantage MyPerks component. This feature rewards guests through gamification, encouraging them to engage with various elements in the park, including rides, attractions, events, shows, dining experiences, and much more!
Its so easy for guests to use the GuestVue and MyCart mobile experience to purchase, redeem and experience your venue using entitlements. Integrated directly with your ticketing system of choice, The GuestVue mobile experience allows for a frictionless digital shopping experience that links the purchased entitlements directly to the guest’s account and their linked media such as Smartbands.
Operational & Efficiency
Locating lost children in the bustling crowds of your venue can be challenging. However, with Vantage location services, you can eliminate the guesswork. Parents can easily link their children’s Smartbands (or other media) to their accounts, allowing them to track their kids’ locations in real time. The system works both ways: if a child becomes separated and asks a staff member for assistance, their Smartband can be scanned to quickly connect with their linked parents, reuniting families in no time
Using the same location services data as lost children and lost parents, security can see where all guests are during a security sweep at the end of the day.
Its vital to understand how your venue is being used by guests. From heatmaps, to reports to visualizations, the Vantage platform takes large amount of data and complexity and turns it into simple to use and understand information the drives meaning for you and your staff.
In most venues you’ll have a count of ticket redemptions as guests come into the park. Often, this turns into hourly admission counts. Using Vantage, venues can understand near real-time entrances and exits as well as the current attendance inside the park. This is so important on busy days to understand the instantaneous capacity at any given time.
Using the Vantage SmartStart dispatch system, staff members check in for each rotation and their performance can be tracked to align to training experiences. Guests tap their Smartband or similar media before entering the attraction which allows the Vantage platform to know who is in the slide. We also make sure they come out of the slide too… this means everyone one who enters also is accounted for on the exit which creates as safer slide experience. Of course, the event of each dispatch is tracked and leveraged for dispatch rates, throughput and usage.
We believe access control is a commodity. There are a lot of options when it comes to admitting guests into your venue, through special gates and onto attractions. Vantage creates a link between the admission of the guest and that guest’s unique journey. Now, you don’t only understand how many guests entered, but you know who entered and what else they did in your venue. And you can link their demographics to similar other people to get a holistic view of how your park operates.
Traditionally, passes use vouchers for redemption. This is due for a variety of reasons including needing a photo of the individual, ensuring that entry is correctly set up and more. Vantage’s Virtual Pass Processing system self-automates the experience so that your staff and guests no longer need to process at the park. Using a self-service website model that includes computer vision for ensure the photo taken for the pass is just right, the Virtual Pass Process can reduce 1 hour+ long lines and eliminate them.
The event-stream structure that Vantage utilizes ensures your park’s ability to slice and dice information that drives meaning for your venue. The event stream is based on the components that are chosen and work together to derive your venue’s unique data DNA that is used to create better decisions both in real-time and for your venue’s future.
We train our team and we let them into the field. We do spot checks to ensure compliance. But, what if there was a better way? With the Vantage employee experience, training is captured, standards are established and tracked through each employee rotation. Supervisors are sent reports based on business rules and employees can be incentivized and training updated as needed.
While the core of Vantage is focused on the guest and their experience, it is vital to understand how data from other systems is affected by and affects the guest. Using the Vantage FlexConnex connector system, third party systems are integrated to and data is extracted to produce a unique view of the venue. This is all done through the Vue360 portal that lets your staff understand your venue like never before.
Every venue faces unique integration challenges due to the specifics of each vendor, but no worries—Vantage simplifies it all with FlexConnex! Just share the specs of your current vendors, and we’ll handle the rest. Fill out our contact form and we’ll be in touch soon!
Revenue Challenges
While many are familiar with stored value transactions like gift cards, the industry now favors tokenized cashless transactions for enhanced security – unique tokens, not sensitive payment details, directly debiting the guests’ credit card.
Each token can be linked to various media, such as an RFID wristband or a hotel room card.
As the credit card holder, you can share your token with family or friends and set limits, including daily or per-transaction limits.
Reduced Need For Refunds: Stored value systems require refunds for unused balances, creating operational burdens. SmartPay streamlines financial management by eliminating leftover funds, particularly beneficial in high volume industries like hospitality and amusement entertainment.
Enhanced Security: Tokenization greatly reduces the risk of credit card fraud. By using tokens, businesses ensure that actual credit card details are never exposed during transactions, protecting both their operations and their customers’ data from potential security breaches
Convenience for Guests: Tokenized systems enable direct transactions without preloading funds, offering flexibility and convenience. Guests don’t need to carry credit cards or cash, as SmartPay is seamlessly embedded in the venue’s devices and applications.
Shared Access and Purchase Power: Vantage SmartPay allows multiple users to share access to payments without transferring physical funds or cards. It also enables setting customized spending limits for each user, enhancing financial transaction
Guest buying power can increase in many ways, including:
a. Personalized experiences and offerings tailored to their preferences
b. Easy access to products and services, often through an app with e-commerce features
c. Options for parents to share tokens and credits with their kids during in-park visits
And that’s just the start! Let’s discuss more ways to boost your revenue. Fill out the contact form, and we’ll reach out soon!
The best way of doing it is by adding MyCart and SmartControl to your park app. To learn more about those products, access the below:
Managing multiple vendors and systems can get complicated for guests. But with FlexConnex integrations, the process becomes seamless for them while operators enjoy reliable, real-time data—all on a single platform. It’s a win-win: convenience for guests and valuable insights for operators!
Guests love to feel important during their experience and personalization is key on that journey. SmartNotify will leverage data such as past visit history, the operator will be able to send targeted messages to guests. It will resonate with them on a personal level, improving sales and brand perception.
It captures events within the system and uses business rules to create custom configurations that trigger push notifications to individuals.
Unlike traditional systems that segment audiences by demographics or geolocation and send broad messages, SmartNotify sends notifications based on specific triggers to individual users.
Implementation Questions
Our core product is designed to be simple and easy to implement, typically taking about one and a half months, regardless of venue type. The complexity and timing of the project can vary based on your specific configuration, customization, and integration needs. The first step usually involves a design workshop to understand these challenges, followed by assigning a project manager who will create a detailed timeline for you.
Vantage is not a ticketing company, but our system is designed to integrate seamlessly with ticketing, lockers, POS, photos, and video systems. As an attraction management platform, Vantage enhances guest engagement and empowers operators to improve efficiency, customer satisfaction, and profitability. By leveraging data-driven insights from both guests and operations, Vantage reduces friction points, optimizes business processes, and drives operational excellence, ultimately maximizing ROI. We help venues create personalized and digital experiences for their guests through a comprehensive suite of hardware and software components and a business intelligence full of reliable data for the decision-making process. Our deliverables include RFID wristbands, Bluetooth capabilities, information kiosks, real-time data dashboards and an app useful for both guests and employees, among many other features.
Yes, we provide comprehensive support after implementation. Each partner is assigned a dedicated customer success manager who serves as the main contact during and after the implementation process. They will assist with any questions or troubleshooting and connect you with the appropriate team if needed. Additionally, they will help you develop the best data dashboard tailored to your needs.
General questions
The Vantage Core Product is a suite of six distinct components that operators can seamlessly integrate into their venues. Together, these components enhance guest engagement, improve operational efficiency, and unlock new revenue opportunities. For more information about the Vantage Core Product, click here. Additionally, Vantage offers a variety of add-ons, listed here. Whether part of the core product or an add-on, all our offerings are designed to help venues in the leisure and attractions industries connect emotionally with their guests by eliminating friction points and creating seamless experiences, ultimately increasing profitability for all stakeholders.
No, you don’t need to purchase the entire package to implement Vantage in your venue. We first seek to understand your specific challenges to determine which products will be most beneficial for your operation. We offer a range of products tailored to improve guest experiences and engagement, enhance operations and safety, and boost revenue. Some of our products overlap across these categories. Please share your challenges here, and a member of our team will contact you shortly.
Yes, we offer a safety product specifically designed for waterparks: our Dispatch system. To learn more, click here. Additionally, we provide products to ensure peace of mind for both guests and operations, such as Smart Search, which helps locate lost children, and SmartPay, which uses tokenized payments to make every transaction as secure as possible. Learn more about Smart Search here and SmartPay here.