Automatik Enhances Training and Event Experiences Through Connected Self-Service Technology

A successful brand activation is about much more than getting people through the door. When Automatik partnered with Vantage to deliver a four-day activation for Toyota, the ambition was to create an experience that participants wanted to engage with, while giving organizers real-time visibility into how the event was performing. Delivered in approximately ten weeks, the project showed how quickly connected technology can come together to bring an experience to life. 

Immersing Guests from The Moment They Enter 

The experience began before participants took part in a single activity. Self-service kiosks allowed attendees to check in quickly and collect an RFID wristband linked to their digital identity, reducing queues and getting guests into the activation faster. 

From that point on, the wristband became the key to the entire experience. As participants moved between activity zones, attendance and participation were captured automatically without requiring repeated check-ins or manual intervention. Instead of thinking about logistics, guests could simply focus on engaging with the event. 

Turning Participation into Engagement 

Rather than simply moving attendees through a training program, the activation encouraged guests to actively participate throughout the event. 

Every completed activity automatically earned points, while live leaderboards introduced a sense of friendly competition across multiple zones. Participants were encouraged to explore more of the activation, revisit experiences, and engage with the brand in ways that traditional training events rarely achieve. 

By connecting RFID credentials, gamification, live leaderboards, and a white-labelled mobile experience, participation became part of the experience itself rather than another administrative process. 

Giving Operators Real-Time Visibility 

While participants experienced a seamless event, organizers had something equally valuable happening behind the scenes. Every interaction flowed into a single connected platform, giving teams real-time visibility into attendance, engagement, and activity across the activation. Instead of piecing together information from multiple systems or relying on manual attendance tracking, organizers could monitor the event as it unfolded and make informed operational decisions throughout the four-day program. 

With fewer manual processes to manage, staff could spend more time supporting participants and less time administering the event. 

A Platform That Goes Beyond Attractions 

This project shows that connected guest experiences aren’t limited to permanent destinations. The same platform that powers connected guest experiences across attractions can also be deployed for temporary events, training programs, brand activations, and experiential marketing campaigns. The venue may change, but the principles remain the same: one connected identity, one connected journey, and one connected source of insight. 

Working alongside Automatik, Vantage helped transform a four-day automotive activation into a connected, gamified experience that encouraged participation, simplified operations, and delivered valuable insights for organizers. More importantly, it demonstrated that whether you’re operating a theme park, hosting a corporate training event, or delivering a large-scale brand activation, connected technology can create more engaging experiences while making operations smarter behind the scenes. 

For brands, that means creating more engaging experiences while gaining a deeper understanding of how participants interact throughout the event. For organizers, it means faster deployment, fewer manual processes, and real-time visibility from start to finish.

Highlights of Vantage at Automatik