One powerful tool that has emerged in recent years that is helping businesses to stand out boost revenue and capture the attention of their guests is personalized push notifications.
By delivering content tailored to individual preferences, venues can increase revenue and also foster deeper engagement with their audience.
Understanding the Power of Personalization
Gone are the days of generic mass marketing. Today’s consumers expect brands to understand their needs and deliver relevant content that speaks directly to them. Personalized push notifications allow parks to do just that.
By leveraging data such as past visit history and geolocation, parks can send targeted messages to guests. It will resonate with them on a personal level.
Moving the Revenue Needle
The impact of personalized push notifications on park revenue cannot be overstated. By delivering timely and relevant offers, promotions, and updates, parks can drive increased spending from their guests. For example, a guest who has previously purchased tickets for a waterpark may receive a notification offering a discount on cabana rentals for their next visit. Similarly, a hotel guest who has expressed interest in spa services may receive a push notification highlighting special deals on massages and facials.
By tailoring content to individual preferences, parks can upsell and cross-sell products and services, maximizing revenue opportunities.
Enhancing Engagement and Brand Loyalty
Beyond driving revenue, personalized push notifications also play a crucial role in building stronger relationships with guests. By showing that you understand their preferences and value their patronage, parks can foster a sense of loyalty and connection. Guests are more likely to return to a park that makes them feel special and appreciated. Additionally, personalized push notifications can enhance the overall guest experience by providing valuable information and updates in real-time, such as ride wait times, event schedules, and weather alerts.
Leveraging Geolocation Strategy
One of the most powerful aspects of personalized push notifications is the ability to incorporate geolocation data. By utilizing GPS technology, parks can send notifications to guests based on their current location within the park or nearby attractions. For example, a guest walking near a food stand may receive a notification with a special offer on snacks or beverages. Similarly, a guest exploring a specific area of the waterpark may receive recommendations for nearby attractions or activities based on their interests. Geolocation-based push notifications not only enhance the guest experience by providing relevant information but also drive foot traffic to specific areas of the park, increasing revenue opportunities.
Best Practices for Implementing Personalized Push Notifications
To maximize the effectiveness of personalized push notifications, parks should follow these best practices:
- Collect and Analyze Data: Gather data from various sources, including app usage, website interactions, and guest surveys. Use analytics tools to gain insights into guest preferences and behavior.
- Segment Your Audience: Divide your audience into distinct segments based on criteria such as demographics, past behavior, and purchase history. This allows you to tailor messages to specific groups of guests.
- Craft Compelling Content: Create engaging and relevant content that will capture the attention of your audience. Personalize messages with the guest’s name, past purchase history, or upcoming events they may be interested in.
- Timing is Key: Send push notifications at the optimal time to maximize engagement. Avoid bombarding guests with messages and be mindful of time zones and preferences.
- Monitor and Optimize Performance: Continuously monitor the performance of your push notifications and adjust your strategy based on what resonates with your audience. A/B testing can help determine which messages are most effective.
Case Study: Analysing Disneyland Resort Push Notifications Strategy
Disneyland Resort attracts millions of guests each year, offering a wide range of attractions, entertainment, and experiences for guests of all ages. To better connect with them and provide personalized updates and information, Disneyland Resort launched its official mobile app, which includes features such as park maps, attraction wait times, dining reservations, and entertainment schedules.
Objectives:
- Enhance Guest Experience: Disneyland Resort aimed to leverage push notifications to provide timely and relevant information to guests, enhancing their overall experience during their visit.
- Drive Engagement: By sending targeted push notifications, Disneyland Resort sought to increase guest engagement with the mobile app and encourage usage throughout their visit to the parks.
- Promote Special Events and Offers: The resort aimed to use push notifications to promote special events, seasonal offerings, and exclusive discounts to guests, driving attendance and revenue.
Implementation:
- Segmentation: Disneyland Resort segmented its audience based on factors such as past visitation history, interests, and location within the parks. This segmentation allowed for personalized messaging tailored to the preferences of different guest segments.
- Timely Updates: The resort sent push notifications to guests with real-time updates on attraction wait times, showtimes, character meet-and-greets, and park closures, helping visitors plan their day effectively.
- Special Offers: Disneyland Resort used push notifications to promote limited-time offers, such as discounts on merchandise, dining, or photo packages, encouraging guests to take advantage of exclusive deals during their visit.
Expected Results:
- Increased Engagement: By delivering relevant and timely information directly to guests’ mobile devices, Disneyland Resort saw an increase in engagement with its mobile app. Guests relied on push notifications to stay informed and make the most of their visit to the parks.
- Higher Attendance: Push notifications promoting special events, seasonal offerings, and discounts helped drive attendance to Disneyland Resort, particularly during off-peak times or for specific attractions or experiences.
- Improved Guest Satisfaction: Providing personalized updates and offers through push notifications contributed to an enhanced guest experience, leading to higher levels of guest satisfaction and loyalty.
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Engage your Audience and Drive Conversion
Crafting personalized push notification campaigns is a strategic approach for waterparks looking to engage their audience and drive conversions. By segmenting your audience, offering relevant content, and leveraging geotargeting, you can create tailored experiences that resonate with guests and ultimately lead to increased attendance and revenue. As technology continues to evolve, staying ahead of the curve with personalized marketing efforts will be essential for staying afloat in the competitive waters of the waterpark industry.
Know your guests as never before and they will keep coming back
At Vantage, we believe in understanding each guest on a profound level. Our technology allows parks to craft individual profiles for every guest, transforming their actions into invaluable data for decision-making. Collaborating with our partners, we devise personalized strategies based on this rich data. With this level of insight, you’ll grasp your guests’ preferences like never before. By connecting with guests on a deeper level, they’ll want to come back again and again. This means good reviews online and more success for your business.
Ask for a demo, and together, we’ll design a solution that meets your guests’ expectations.
