A day at Worlds of Fun presents guests with more choices than ever before. Between roller coasters, family rides, live entertainment, restaurants, retail locations, and the Oceans of Fun water park, most visitors do not have enough time to experience everything available to them.
For operators, that creates an important challenge. How do you help guests maximize the value of their visit while ensuring they discover more of what the destination has to offer? Worlds of Fun wanted a better way to connect guests with experiences throughout the property while gaining greater visibility into how visitors spend their day.
Guiding Guests Toward More Experiences
Every guest decision shapes the overall experience. Whether choosing the next attraction, deciding where to eat, or determining when to visit Oceans of Fun, guests are constantly making choices that influence their perception of value.
Through Vantage, operators can use mobile engagement, personalized communications, and guest data to help visitors discover attractions, dining options, entertainment, and experiences that align with their interests. Rather than relying on static maps and signage, operators gain new opportunities to guide guests toward experiences they may have otherwise overlooked. This not only improves the guest experience but also helps increase participation across the destination.
Making the Day Feel Easier
The best guest experiences often come down to removing small moments of friction. Connected technology allows guests to access information, manage purchases, view wait times, receive communications, and engage with the property through a more unified experience.
As guests spend less time figuring out what to do next, they can focus more on enjoying the attractions around them. The result is a day that feels more productive, less stressful, and ultimately more rewarding.
Turning Guest Behavior Into Better Decisions
Helping guests make better decisions starts with understanding how they behave. By connecting guest interactions across attractions, food and beverage, retail, and other experiences, operators gain a clearer picture of how visitors navigate the property.
This information can help identify which experiences drive engagement, where guests spend the most time, and how teams can improve distribution throughout the park. Rather than relying solely on attendance figures, operators gain deeper insight into the choices guests make throughout their visit.
Looking Ahead
As attractions continue to grow in size and complexity, helping guests maximize their time becomes increasingly important.
By combining guest engagement, operational intelligence, and connected experiences, Worlds of Fun is creating an environment where guests can get more from every visit while operators gain the tools needed to continuously improve the experience.
Highlights of Vantage at Worlds of Fun
- One connected guest profile: Connect admissions, purchases, loyalty activity, and guest engagement through a single account.
- Mobile guest engagement: Help guests discover attractions, dining, entertainment, and experiences throughout the day.
- Personalized recommendations: Deliver relevant offers and suggestions based on guest behavior and preferences.
- Smart notifications: Share timely updates, offers, and information to help guests make the most of their visit.
- Cashless convenience: Simplify purchases across food and beverage, retail, and premium experiences.
- Mobile commerce: Enable guests to purchase upgrades, experiences, and add-ons directly from their device.
- Loyalty and rewards: Encourage exploration and repeat visitation through points and incentives.
- Connected theme park and water park experiences: Create a seamless experience across Worlds of Fun and Oceans of Fun.
- Guest behavior insights: Understand how visitors spend their time and engage with the destination.
- Attraction utilization reporting: Identify which experiences drive the highest levels of engagement.
- Real-time operational dashboards: Monitor attendance, spending, and guest activity from a single platform.
- Data-driven decision making: Use connected guest and operational data to improve the guest experience and park performance.
AND THERE IS MUCH MORE!
More than 15 solutions to boost your guest experience, revenue solutions and operational excellence.
