Vantage Welcomes New VP, Business Development

Vantage is pleased to welcome attractions industry veteran, Frank Good, to the role of Vice President, Business Development.

Backed by WhiteWater’s 40 years of expertise in the water and theme park space, Vantage is an advanced software platform accelerating the digital transformation of the leisure industry. Combining wearable tech, RFID, beacons, mobile apps, and intelligent algorithms, it can integrate all the systems and data used by a park for the benefit of its visitors as well as its marketing and operations teams. Vantage’s data portal uncovers actionable insights to reveal venue opportunities and at the same time, optimize venue management.

Frank’s experience providing digital solutions to parks matches the objectives at Vantage. He has dedicated 10 years of his career helping clients succeed through technology. Frank has worked with top brands in the amusement, cultural institution, zoo, aquarium, and ski markets to improve their guest experience as well as drive new outcomes for revenue and brand metrics. “It is rare to find a person with Frank’s experience bringing disruptive technologies to the industry. We are excited to add him to the team and deliver our innovative solution to market,” said Philip Edgell, President of Vantage.

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